Inspired while in Korea, Suatu Waktu Dahulu, which translates to "Once Upon a Time" in Malay, draws inspiration from the enchanting world of its characters and the power of illustrations. With a deep-rooted passion for storytelling, we strives to bring moments of joy, nostalgia, and emotion to life through our designs. Each illustration serves as a window into the soul, capturing the essence of life's myriad situations and emotions.

The heart of Suatu Waktu Dahulu lies in our commitment to producing our own distinct designs. From the initial sketches to the final product, every step is infused with creativity, authenticity, and meticulous attention to details.

Our canvas of choice are tote bags and shawls as we transformed into storytellers that go beyond fashion. Our products will carry our narratives and illustrations, encapsulating the beauty of ordinary moments.

So do join us in our journey — where once upon a time, dreams come to life through the power of art and design!